Are you struggling to come up with ideas for marketing your business on Pinterest? Well, you’re in luck! This blog post is packed full of useful tips that will help you get the most out of this popular social media platform.
But before we dive into our list, let’s first answer a few common questions about Pinterest and its role in business marketing.
Is Pinterest a Good Marketing Platform?
Pinterest is often thought of as a platform for sharing DIY projects, recipes, and fashion inspiration. But it’s actually much more than that!
In recent years, Pinterest has become an increasingly popular platform for businesses to market their products and services.
Why? Because this site has proven to be an effective way to drive traffic to websites and generate sales and can play a pivotal role in your social media marketing strategy as a whole.
In fact, Pinterest is now the third most popular social network in the world, behind only Facebook and Twitter.
How Can Businesses Use a Successful Pinterest Marketing Strategy?
There are many different ways businesses can use Pinterest to market their products or services. Here are just a few ideas:
- Create a Pinterest business account to zero in on a target audience
- Create pins that showcase your products or services in action
- Write a blog post that focus on topics related to your industry
- Share infographics, images, and other types of visual content
- Use Pinterest ads to reach a wider audience
Now that we’ve answered some common questions about marketing on Pinterest, let’s get into our list of ideas!
1. Create Pins That Showcase Your Products or Services in Action
A picture is worth a thousand words, right? This age-old saying definitely applies to Pinterest marketing strategy.
One of the best ways to market your business on this platform is to create pins that showcase your products or services in action.
For example, if you sell a skincare product, you could create a pin that shows someone using the product and seeing results.
This is a great way to visually demonstrate what your product can do for potential customers.
2. Write a Blog Post That Focus on Topics Related to Your Industry
Another effective way to use Pinterest marketing strategies is to write blog posts that focus on topics related to your industry.
When you do this, be sure to include keyword-rich titles and descriptions, as well as visually-appealing images.
Not only will this help you attract more traffic to your website from Pinterest, but it will also help you improve your search engine optimization (SEO).
3. Share Infographics, Images, and Other Types of Visual Content
Visual content is extremely popular with Pinterest users, so it’s a great idea to share infographics, images, and other types of visual content that are related to your business.
It is, in fact, akin to a visual search engine, so not only will this help you get more exposure for your business, but it will also help you build trust and credibility with potential customers.
4. Use Pinterest Ads to Reach a Wider Audience
If you want to reach a wider audience with your Pinterest marketing efforts, then you should definitely consider using Pinterest advertising.
These paid advertisements are a great way to promote your products or services to a large group of Pinterest users at once.
5. Collaborate With Other Businesses in Your Industry
One of the best ways to get more exposure for your Pinterest business account is to collaborate with other businesses in your industry.
You can do this by guest posting on each other’s blogs, sharing each other’s content, and even holding joint giveaways or contests.
6. Create a Pinterest Business Page
If you don’t already have one, it’s a good idea to create a Pinterest business profile for your company.
This Pinterest account will allow you to showcase your products and services in a professional manner, and it will also give you access to valuable analytics that can help you improve your marketing strategy.
7. Optimize Your Pins for the Pinterest Search Engine
Just like with any other type of search engine, you need to optimize pin, including the pin description, for the Pinterest search engine if you want them to be seen by potential customers.
To do this, be sure to include relevant keywords in your pin titles and descriptions. You should also make sure that your pins are high-quality and visually appealing.
8. Join Relevant Pinterest Groups
Another great way to get more exposure for your Pinterest profile is to join relevant groups.
There are a number of different groups for businesses in all sorts of industries, so you should be able to find a few that are related to your business.
9. Hold a Contest or Giveaway
People love free stuff, so why not hold a contest or giveaway on Pinterest? This is a great way to attract new followers of your Pinterest profile and get people interested in your products or services.
Just be sure to promote the contest or giveaway in other places, such as your website and social media channels.
10. Provide Value
If you want people to follow you on Pinterest, you need to provide them with value. This means sharing high-quality pins that are relevant to their interests.
If you can do this, then you’ll quickly build a following of engaged users.
11. Share User-Generated Content
User-generated content is a great way to build trust and credibility with potential customers.
So, if you have any positive reviews or testimonials from past customers, be sure to share them on your Pinterest page.
12. Make Sure Your Pins are Clickable
If you want people to click on your pins, you need to make sure they’re clickable. The best way to do this is to include a call-to-action (CTA) in your pin descriptions.
For example, you could say something like “Click here to learn more!” or “Visit our website to learn more!”
13. Use Pinterest Analytics to track your Progress
If you have a business page on Pinterest, then you should definitely take advantage of the built-in analytics tools. These tools will allow you to track your progress and see which pins are performing the best. This information can be extremely valuable in helping you improve your overall marketing strategy.
14. Collaborate With Other Pinners
One of the best ways to get more exposure for your pins is to collaborate with other pinners. You can do this by repinning each other’s content, commenting on each other’s pins, and even sharing each other’s pins in Pinterest groups.
15. Use Promoted Pins
If you want to get your pins seen by even more people, then you should definitely consider using promoted pins. This is a paid advertising service from Pinterest that allows you to promote your best pins to a wider audience.
16. Join a Pinterest Partner Program
There are a number of different Pinterest partner programs that you can join, such as the PINCHme program. These programs allow you to collaborate with other businesses and get your pins seen by a wider audience.
17. Create an Interactive Pin
Interactive pins are a great way to engage your audience and get them interested in your products or services. These types of pins can include things like quizzes, polls, and even games.
18. Offer a Discount or Coupon
People love getting discounts and coupons, so why not offer them on your Pinterest page? This is a great way to attract new followers and get people interested in your products or services. Just be sure to promote the discount or coupon in other places, such as your website and social media channels.
19. Host a Q&A Session
Hosting a Q&A session is a great way to engage with your followers and provide them with valuable information. You can do this by creating a pin that asks people to submit their questions. Then, you can answer these questions in a follow-up pin.
20. Give Away Free Samples
If you have physical products, then you should consider giving away free samples to your followers to generate interest in your Pinterest presence. This is a great way to get people interested in your products and encourage them to purchase from you in the future.
21. Collaborate With an Influencer
If you want to get your pins seen by even more people, then you should consider collaborating with an influencer. An influencer is someone with a large following on social media, who can help promote your content to their audience.
22. Use Keywords in Your Pin Descriptions
If you want your pins to be found by people searching on Pinterest, then you need to make sure you’re using keywords in your pin descriptions. Choose keywords that are relevant to your product or service, and include them in your descriptions.
23. Optimize Your Pins for SEO
Just like with any other type of content, you need to optimize your pins for SEO. This means including keywords, using descriptive titles, and adding alt text to your pins.
24. Create Pinterest Boards
Creating a Pinterest board is a great way to showcase your products or services in a visually appealing way. You can create boards for individual products, services, or even blog posts.
25. Use Pinterest Ads
Pinterest ads are a great way to get your pins seen by a wider audience. This is a paid advertising service that allows you to target specific demographics with your ads.
26. Leverage User-Generated Content
User-generated content is a great way to build social proof and get people interested in your products or services.
You can do this by featuring customer photos, testimonials, and reviews on your Pinterest page.
27. Make Video Pins
Video pins are a great way to engage your audience and get your message across. You can create videos that showcase your products, share tips and advice, or even give a behind-the-scenes look at your business.
28. Pin During Peak Times
If you want your pins to be seen by as many people as possible, then you need to make sure you’re pinning during peak times. The best times to pin are weekday mornings and evenings, as well as weekends.
29. Use Hashtags
Just like with other social media platforms, you can use hashtags on Pinterest to help people find your content. Choose relevant hashtags, and include them in your pin descriptions.
30. Collaborate With Other Businesses
Collaborating with other businesses is a great way to get your pins seen by a wider audience. You can do this by guest posting on each other’s blogs, sharing each other’s content, or even hosting joint webinars or contests.
31. Add a Pin It Button to Your Website
If you want people to be able to share your content on Pinterest, then you need to add a “Pin It” button to your website. This button allows people to easily share your content on their own Pinterest boards.
32. Create Engaging Images
Your pins should be visually appealing if you want people to stop and take notice. Make sure your images are high quality and accurately represent what your pin is about.
33. Use Rich Pins
Rich pins offer an excellent way to expand upon what a typical pin can provide viewers. They’re often more visible in search results as well. There are four types of rich pins: product, recipe, app, and article.
34. Participate in Group Boards
Group boards get your company, brand, or products out there and in front of more people. After joining a group board, your pins to t
35. Optimize Your Boards
Make sure your boards are properly optimized if you want people to be able to find them. This means using keywords in your board descriptions and choosing relevant titles.
36. Create Branded Hashtags
Creating branded hashtags is a great way to get people talking about your business on Pinterest. You can use branded hashtags to promote contests, share customer photos, or even just to raise awareness about your brand.
37. Develop a Pinterest Marketing Strategy
If you want to be successful with Pinterest marketing, then you need to develop a strategy. Figure out what your goals are, who your target audience is, and what type of content they’re looking for.
Then create pins that align with your goals and target audience.
38. Conduct Pinterest Competitor Analysis
Keeping an eye on your competition is always a good idea, and this is especially true when it comes to Pinterest. Take a look at what type of content they’re sharing, and see if there’s anything you can learn from them.
39. Participate in Trending Conversations
If you want to get involved in trending conversations on Pinterest, then you need to use relevant hashtags. This will help you connect with other pinners who are talking about the same thing.
40. Further Your Pinterest Education
If you want to be successful with Pinterest marketing, then you need to make sure you’re always learning.
There are lots of great resources out there that can teach you everything from how to create pins to how to use Pinterest for business.
If you want to learn how to market effectively on Pinterest. Check out the Bold Founder Series. The 18-lesson video program offers guided instructions for making the most of this social platform.
Or if it’s general entrepreneurial tips and tricks that catch your eye, check out Entrepreneurial Mindset – a free course consisting of 14 videos covering practical techniques & real-life learned insights into what they take to run an eCommerce store
Take These Pinterest Marketing Ideas and Run With Them
So, there you have it – 40 ideas to help get your Pinterest marketing strategy off the ground. Of course, this is just a starting point and you’ll want to tailor these ideas to fit your own unique business and brand.
But we hope that at least a few of these tips will help jump-start your efforts and get you on the path to Pinterest success.
What are you waiting for? Start pinning!