Pinterest can be a great way to attract customers if you know how to use it correctly. You can use Pinterest to show off your products, services, or just your brand in general. However, there’s a certain set of steps you need to follow to efficiently attract customers over the long-term.
In this blog post, we will share some tips on how to do just that. But first, let’s talk about the role Pinterest can play in marketing for small businesses as well as how to setup a Pinterest account for your company.
Pinterest for Small Businesses
As a small business, you are always looking for new and innovative ways to reach your target audience. And, with over 175 million monthly users, Pinterest is a platform that you cannot afford to ignore.
Why?
Well, first of all, Pinterest is a very visual platform. Pinterest users are attracted to images and videos more so than they are to plain text. This makes it the perfect place to show off your products or services.
In addition, Pinterest is a very powerful search engine. In fact, according to some studies, it is actually more powerful than Google when it comes to finding certain types of information. This means that if you optimize your content correctly, Pinterest users who are searching for what you have to offer are more likely to find you on Pinterest than they are on Google.
Finally, Pinterest is a great way to build relationships with potential and current customers. You can do this by sharing helpful and interesting information, engaging with people who comment on your pins, and offering exclusive deals and discounts to your followers.
All of this adds up to Pinterest marketing being an effective tool that you should definitely be using for your small business.
Now that we’ve talked about why you should be using Pinterest, let’s go over how to set up a Pinterest account for your business.
How to Set Up a Pinterest Business Account
Setting up a Pinterest business account is actually very easy and only takes a few minutes. Just go to www.pinterest.comand click on the “Sign Up” button in the top right-hand corner of the screen.
From there, you will be given the option to sign up with your Facebook account or your email address. We recommend signing up with your email address so that you can have more control over your account.
Once you’ve chosen how you want to sign up, you will be asked to create a username and password for your account. Make sure to choose a username that is easy to remember and relevant to your business.
After you’ve created your username and password, you will be asked to verify your account via email. Once you’ve done that, you will be taken to your Pinterest page.
The first thing you should do is click on the “Edit Profile” button in the top right-hand corner of the screen. From there, you can upload a profile picture and fill out your company information.
Make sure to include a link to your website in the “Website” section so that people can easily find you online. Once you’ve finished filling out your Pinterest profile, you are ready to start creating content!
How to Attract Customers on Pinterest in Essential Steps
Now that you have a Pinterest business account set up, it’s time to start creating content and attracting customers. Here are six essential steps you need to follow:
1. Pin Relevant Content
The first step is to make sure you are pinning relevant and interesting content. This content can be related to your products, services, or industry in general.
Remember, the goal is to attract people who are interested in what you have to offer. So, make sure the content you are sharing is something that they would be interested in.
2. Optimize Your Pins
Another important step is to optimize your pins for search engines. This means including relevant keywords in your pin titles and descriptions.
People use keywords when searching for various topics on Pinterest. By including these keywords in your pins, you are more likely to show up in their searches.
3. Join Group Boards
Group boards offer a fantastic method of connecting with a broader group of people. When you join a relevant group board, your pins will be seen by all of the members of that Pinterest board.
This can help you attract new followers and potential customers. To find relevant group boards, just do a search on Pinterest for keywords related to your business.
4. Engage with Other Pinners
Engaging with other pinners is a great way to build relationships and attract new followers. When you comment on someone else’s pin, they are more likely to take notice of you and your business.
You can also engage with other pinners by liking their pins and repinning their content. This is a great way to get your business in front of a new audience.
5. Integrate Buyable Pins
If you sell products, you should definitely take advantage of buyable pins. These are pins that include a “buy now” button, which allows people to purchase your products directly from Pinterest.
Buyable pins make it easy for people to buy your products, which can lead to more sales for your business. Plus, they are a great way to attract new customers.
6. Become a Verified Merchant
If you want to attract even more customers on Pinterest, you should become a verified merchant. This is a process that allows you to link your Pinterest account to your shopify store.
Once you are a verified merchant, people will be able to buy your products directly from your pins. This is a great way to increase sales and attract new customers. To set up your verified merchant account, you will need to sign up for a Shopify account. Then, follow the instructions on the Pinterest website.
By following these steps, you can attract new customers and grow your business on Pinterest. Just remember to be patient and consistent with your efforts. It takes time to build a following on any social media marketing platform.
7. Make Your Content Shoppable
If you want to make it even easier for your customers to buy your products, you can make your content shoppable.
Shoppable pins allow people to purchase your products directly from your pins. To set up shoppable pins, you will need to sign up for a Shopify account and connect it to your Pinterest account.
Once you are set up, people will be able to buy your products directly from your pins. This is a great way to increase sales and attract new customers.
8. Look at Promoted Pins
You can also promote your pins if you want to get them in front of even more people. Paid advertising on Pinterest is referred to as promoted pins.
When you promote a pin, it will be shown to people who are not following you. This is a great way to reach a new audience and attract new customers.
To promote a pin, you will need to sign up for a Pinterest Ads account. Then, you can create a promoted pin and set your budget.
9. Use Rich Pins
Rich pins are a type of pin that includes extra information, such as the price of a product or the ingredients in a recipe.
Rich pins can be helpful for businesses because they make it easy for people to get the information they need about your products. This can lead to more sales and attract new customers.
To set up rich pins, you will need to sign up for a Pinterest developer account then create your first rich pin by verifying your website ownership.
Then you can create rich pins using the Pinterest developer tools. There are four types of rich pins: product pins, recipe pins, article pins, and movie pins.
For product pins, you can include the price, where it was bought, and availability. For recipe pins, you can include the ingredients and cooking time. For article pins, you can include the headline, author, and publication date. And for movie pins, you can include the movie poster and rating.
10. Optimize Your Pinterest Business Account for Searchability
If you want people to be able to find your business on Pinterest, you need to optimize your account for searchability. This means including keywords in your profile and descriptions.
It also means creating pins that are keyword-rich and have descriptive titles. By doing this, you will make it easier for people to find your business when they are searching on Pinterest.
To get started, take a look at your profile and descriptions. Make sure to include keywords that describe your business. Then, create pins that are keyword-rich and have descriptive titles.
11. Try Pinterest Advertising
If you want to reach even more people with your pins, you can advertise on Pinterest. Pinterest advertising is a type of paid advertising that allows you to promote your pins to a wider audience.
To get started, you will need to sign up for a Pinterest Ads account. Then, you can create a promoted pin and set your budget.
12. Create a Variety of Visually Compelling Content
One of the best ways to grow your business on Pinterest is to create a variety of visually compelling content. This includes infographics, images, videos, and more.
By creating a variety of content, you will be able to appeal to a wider audience. And, you will be able to keep people engaged with your pins.
To get started, think about the type of content that you would like to create. Then, start creating infographics, images, video pins, and more.
Frequently Asked Questions
If you want to learn more about Pinterest business account workflows and how to attract customers more effectively, we’ve put together some frequently asked questions on the subject right here.
How much does it cost to advertise on Pinterest?
Pinterest advertising costs can vary depending on your campaign goals. For example, if you are looking to gain website traffic, you will be charged based on how much you are willing to pay per click.
On the other hand, if you are looking to promote a specific pin, you will be charged based on how much you are willing to pay per thousand impressions.
Ultimately, the cost of Pinterest advertising will depend on your budget and your campaign goals.
Is it worth paying to advertise on Pinterest?
Whether or not it is worth paying to advertise on Pinterest will depend on your business goals. If you are looking to reach a wider audience with your pins, then advertising may be a good option for you.
On the other hand, if you are happy with the amount of traffic you are getting organically, then you may not need to advertise. Ultimately, the decision of whether or not to advertise on Pinterest will come down to your business goals.
What are some tips for creating successful Pinterest ads?
Some tips for creating successful Pinterest ads include:
- Targeting a specific audience with your ads
- Creating visually appealing ad images
- Including a call to action in your ad copy
- Offering a discount or incentive
Can I get clients from Pinterest?
Yes, you can get clients from Pinterest. In fact, Pinterest is a great way to reach new clients and customers.
To get started, you will need to create a business account and start creating pins that are keyword-rich and visually appealing. You should also include a call to action in your pin descriptions.
Additionally, you can try Pinterest advertising to reach a wider audience. Just remember to be patient and consistent with your efforts. It takes time to build a following on any social media platform.
How do I increase my chances of being featured on Pinterest?
There is no one-size-fits-all answer to this question. However, there are a few things you can do to increase your chances of being featured on Pinterest:
- Create high-quality pins that are visually appealing
- Write compelling pin descriptions
- Use keywords in your pin descriptions
- Engage with other Pinterest users on the platform
How can I continue my Pinterest education?
There are a few ways you can continue your Pinterest education. You can read articles about Pinterest marketing strategy or watch YouTube videos on the subject, too. Another great way is to take an online course about Pinterest marketing strategy.
The Entrepreneurial Mindset course is free and teaches everything that’s needed for online marketing and can help businesses find new profitability in Ryan Grambart’s eCommerce courses.
And there’s the Pinterest Marketing Secrets course, which offers a deep-dive into how to use Pinterest to reach your target audience more effectively.
Start Attracting Customers on Pinterest Today
Now that you know how to attract customers on Pinterest, it’s time to get started. Remember to be patient and consistent with your efforts. It takes time to build a following on any social media platform.
With a little effort, you can start attracting new customers and clients on your Pinterest marketing efforts.