When it comes to social media, Pinterest is often overshadowed by other platforms like Facebook and Twitter. But does that mean that Pinterest isn’t a valuable marketing tool?
In this post, we’ll take a look at how successful Pinterest marketing can be and explore some of the best ways to use this platform to reach your target audience.
So whether you’re just getting started with Pinterest or you’re looking for new ways to boost your results, read on for some tips sure to help.
What is Pinterest, Anyway?
Pinterest is a social network for sharing images that people find interesting, useful, or entertaining. User content may be added to inspiring content boards with the same theme as a pin to organize it in order for users to find relevant information about them on other sites.
Once you complete registration, the Pinterest user can begin promoting the site via social media marketing. You can use the site by uploading business information from a desktop computer, sharing the content of an online platform, or adding a link to a website using the Pinterest browser button.
Why Do People Use Pinterest Marketing?
It’s kind of hard to miss Pinterest’s popularity. It is now a favorite tool for business owners who wish to drive targeted website traffic back to their websites.
Currently, around 29% of Americans use Pinterest every day. Pinterest is smaller than many other social networking sites, but that’s not to say Pinterest marketing efforts aren’t effective.
In fact, Pinterest marketing strategy offer provides more bang for your buck because of just how dedicated those with a Pinterest account are to checking the site daily and generally interacting with the visual search engine.
Tell Me the Purpose of Pinterest Marketing?
Pinterest has become a popular social platform for sharing photos and videos. Users or pinners may also organize and share images and videos. It also has become the most popular search engine for visual content and is leveraged in visual content marketing strategy often.
Photos and videos uploaded to this social media platform are known as pins. A pinner may organize pins easily onto Pinterest boards. Users are also encouraged to personalize their Pinterest presence by creating detailed Pin descriptions with unique titles.
You may also create group boards to further gain referral traffic, to build interest in your Pinterest profile, and to gain website visitors to your own online store or your own website.
How Effective is Pinterest for Marketing?
If you want to see more information on Pinterest and why it is important to create a good website, read the reasons for it:
It Has a Growing International User Base
The 14th largest social networking site, Pinterest, boasts 478 million registered members. Although not as large as most Facebook groups, this number continues to grow. Pinterest saw a growth of 6.2% from the same quarter a year ago to the same time last quarter in advertising reach. Pinterest can help with website marketing due to this growing popularity.
Those who stumble over products on Pinterest buy them more often than on other social media sites, the reason is partly that Pinterest users are actively browsing the content of their feed rather than passively scrolling. They also perform Pinterest searches and generally interact on the visual platform more authentically.
It’s Become a Place to Shop for Pinterest Users
The number of businesses using the shopping ads format on Pinterest is increasing all the time. It means people are primarily looking to view content but are also clicking through.
Pinterest users spend more time than most people do on other social media platforms. Easily use free shopping and paid advertising to reach an audience.
Promoted pins are integrated into Shopify products. After uploading your files you will get a shopping option for your profile so that the users can easily find your product.
Ideal for Product Discovery
Most Pinterest users find new products during their searches on the social media site. Whether they’re interacting with Pinterest ads or simply viewing standard pin images, the social media channel puts new products in front of users eyes at every scroll.
There’s a Place for Every Brand
Pinterest has almost 78% of its searches not being branded for business use. The user does not look for specific brands on the website. Instead, they seek ideas. A brand can attract customers early into the buying process to get their brand to them. You’re not required to make a sale on Pinterest.
How Can I Leverage My Pinterest Marketing Efforts?
Pinterest has enormous potential for marketing. It is important to have a clear plan that fits the business objectives. achieving an effective presence on Pinterest requires a clear strategy.
To gain more followers on Pinterest and increase sales through Pinterest marketing. Whatever your area of focus.
Curate Quality Content
It’s best to ensure your boards are set for maximum impact. Ensure all 15 – 20 pins featured on your boards are of excellent quality and are evergreen in nature. And your content should encourage people to visit your site.
Keep curating new content to make it more relevant while republishing all content your followers think is valuable.
Use Unique Images and Videos
Pinterest is a social networking site based on images and videos. You want to make sure you are promoting your brand image by using videos or photos.
Maintain Day-to-Day Consistency
Pinning is useful to businesses as long as they are consistent.
Often, pinning ten images per day is a standard recommendation. Hiring someone to help you with a Pinterest marketing campaign is often your best bet here.
Decide Your Content Types
Pinterest has an interesting visual aspect, but not just a static image. Various formats of material can be added to your blog posts to differentiate your audience and give your audience more value.
Do some research on which types of content get the most followers. Some platforms will help with producing this content. Canva is a go-to resource for many.
Start a Pinterest Board That Gets Positive Results
Pinterest boards can help you create a following and contact prospective clients. In a new Pinterest campaign, the best quality of your images should have relevant content that will be relevant to your customers.
Once a Board is created and maintained, the responsibility lies in your own hands; you must pin the content consistently.
Use Keywords
Using keywords on your blog post, board or page increases your chances of being seen in search engines as a natural result in your feed and results. Pinterest keyword phrases can also be found for a particular niche that users search for.
Let’s look at an example. When selling a suitcase you might include keyword or phrase phrases such as “travel” or “holiday” throughout the profile and Pins. So if you search for one of these terms, the Pin image of your suitcase will be displayed in the search results.
When you search keywords on Pinterest, you will first find a search phrase for this keyword within Pinterest itself.
Drive Website Traffic and Increase Online Sales
Like Instagram, Pinterest allows for linking your visuals into a website — namely your site. It provides an opportunity for you to send text content as well as images and direct users to your website during the process.
The resulting online advertising boosts your business. Many companies use Pinterest to promote their products by sharing images.
Distribute Your Content
85% of Pinners search for information that’s visually appealing. Pinterest, therefore, provides the best opportunity to share all sorts of material including blog articles. In contrast to Instagram, visitors are free to visit a website via live links.
Pinterest shares your content on a Pinterest page. All board pins are saved so that the users can find your content on your blog. You can use any board that you like and can be arranged in theme ideas, plans, or ideas to help your readers find what they are looking for.
Educate Customers
Pinterest carries many educational tutorial videos. Given their tendency toward visual content, they are effective channels to inform and engage clients. When creating & sharing Pinterest content and marketing to the user, always remember your target audience.
You want to ensure that your content attracts a specific demographic on Pinterest and that it is relevant to this target market.
Share Your Content on Other Social Networks
You can share your pins, pictures, and videos with other people to help increase your visibility. For instance, you can set up your company’s linked Pinterest business account on Etsy and YouTube to make it easy for your followers to see what others have seen and see.
The claim for a new account allows you access to all the data on this Pin to see the searches people are most interested in.
Choose the Right Categories for Your Content
By selecting a specific category for your content to appear in, your boards become more searchable for users to find your business.
Users may also browse specific categories on Pinterest or simply use a category on a Profile on the site to view the full range of relevant content. Some popular categories on Pinterest are travel, health, wellness, and beauty.
Experiment With Timing
It is hard to know how to get your pin schedule correct. When you’re trying a particular method, you’re going to have to experiment a bit. Play around with different schedules for when your pins go live. And don’t worry: you don’t have to wake up in the middle of the night to publish pins, either. You can schedule pins for any time that works best for your audience.
Try putting in pins at different times to reach a larger audience. Finding a good pining time is dependent on a variety of factors. You can leverage Pinterest analytics to assist with this.
Build a Community
Online communities connect people and are a helpful hub for businesses. Having a community on your site will help drive more traffic for your business.
Pinterest gets used by millions each month. By utilizing Pinterest boards to interact with or engage users, you’re able to build a long-lasting community that can eventually become customers.
Follow, Engage and Interact with Other Accounts
During your interactions with other users on Pinterest, you will create relationships and develop them over the long haul.
This kind of engagement is sure to increase your followers’ loyalty to your brand.
Get a Business Account
You need an account on Pinterest for business marketing. This free business account also includes access to Pinterest analytics (which we’ll discuss later). It’s very easy for anyone who already has a Pinterest account to create a business presence without losing all the work.
Analyze Your Results
If you put all your time and effort into marketing for Pinterest, you should be sure that your work will enhance your brand awareness.
You should therefore analyze Pinterest’s performance for all the information you are looking to find. It can be done using Pinterest Analytics. Pinterest data offers you four major categories of data including:
- Engagement: the number of people who saw, saved, or clicked on your Pins
- Reach: the number of people who saw your Pins
- Impressions: the number of times your Pins showed up in home feeds, category feeds, and search results
- Virality: the number of times your Pins were saved by other people
This platform gives you the ability to see which of your Pins are being repinned the most or becoming viral. The more viral your Pins are, the greater engagement and reach you’ll get.
You can also use this data to improve your future marketing campaigns on Pinterest.
Build a Successful Pinterest Marketing Strategy
Ryan Grambart’s free Entrepreneurial Mindset course is a great way to get started with online marketing. You’ll discover new areas of potential profit for your business, just as he has done for countless others through his eCommerce courses on the topic alone!
However, if you want more information about how best to connect and engage clients within the Pinterest space then look no further than this awesomely informative Pinterest Marketing Secrets Course.
It provides valuable insights into connecting consumers where they spend their time most frequently: social media sites like Facebook or Instagram (or even YouTube).
Pinterest marketing is a great way to connect with potential customers and drive traffic to your website. However, it’s important to remember that it takes time and effort to see results. Don’t give up if you don’t get the desired results right away – keep at it, and you will be successful. Have you had success with Pinterest marketing?
Let us know in the comments below!