Modern Brand Strategy 8-lesson program to build and maintain an award winning brand.

Brand Strategy

$597 Value Special Price $197

8-lesson video program to build and maintain your award winning brand.

Video Course Description

What do all the most valuable companies in the world have in common? A compelling brand helps them drive more demand and charge more for their products. When most people think of branding they think of an elusive set of secrets that few know. What if building a rock solid brand was as simple as following some simple, practical and affordable steps? In this course Ryan shares with you the steps he used to create the epic CopperSmith brand from the ground up. You’ll learn how you can create a new brand or get the most from your existing brand. A strong brand makes virtually everything your business does cheaper and more effective. Strong brands have been proven to weather storms and recessions, it’s no wonder they are acclaimed investors like Warren Buffett’s preferred investment. In this efficient, effective and practical course when helps you craft your strategy and build a implementation plan that will succeed.


What do we mean by branding?

A method of recognizing your company is through branding. It determines how your customers perceive and interact with your brand. Branding is used in every aspect of an organization, including customer service philosophy, staff uniforms, business cards, and physical location. In-depth market research is necessary to determine why people should be drawn to your organization in order to build a great brand. Customers will remember your business more easily and be more confident that your goods or services will meet their demands if it has a strong brand. Customers are frequently devoted to a brand they believe in.

What are the 4 steps of branding?

When a company is attempting to do branding, they must first define how they want to be perceived. Following that, they need to organize their business based on that promise and what they will be offering the customers base. They then need to communicate this promise via advertising, SEO, and consistent messages to customers. Finally, staying consistent is the last step of branding.

What are branding in marketing?

Branding is a process to distinguish a product or company and its services and goods so that they can be easily communicated to the public. Branding is a process that creates a brand name, the services provided, and the values of a company of a product.

Why UX is important for ecommerce?

UX has become incredibly important for every aspect of selling items online. UX is essential to e-commerce since it guarantees that buyers can quickly navigate through a website, locate what they need, purchase it, and move on. Additionally, individuals will buy from from companies often if the business makes it simple for them to do so. Modern companies must thus ensure that their business provides the finest UX available.

What is UX stand for?

UX simply stands for user experience. And a user experience describes a user’s experience when dealing with a company, website, or its goods. UX design is a process that involves many various aspects of product development, such as branding, usability, function, and design, to create goods or services that offer meaningful user experiences.

How do I create an ecommerce website on UX?

To apply great UX to an ecommerce website, creators should create very simplified navigation, make the checkout process painless and fast, catch the eye with certain elements that are attractive and inviting, rely on minimalism instead of packing too much into the page, and find ways to entice customers back after their initial purchase.

What are the 4 branding strategies?

Four branding strategies that should be relied upon by a business are determining the target audience firstly. Following that, a business should position its products and business and then it needs to define its company personality. Finally, a four strategy should be to relay a company’s values and importance via a logo and catchy, memorable slogan.

What are the 5 branding strategies?

Company name branding relates to businesses attempting to raise awareness to their products and services via logos, slogans, and more. Individual branding is when a large business gives each and every product its own brand name. Attitude branding is when a business attempts to create an emotional connection between the brand and customers. Meanwhile, brand extension branding attempts to tie together multiple products from the same business. Finally, private-label branding finds a business creating exclusive products that are only found in certain locations and stores.

What is a branding business?

A branding business creates and launches brands and also commits rebranding for companies and products too. Their role is to create and measure and manage strategies that support a company via advertising across different mediums with one solid goal in mind for a company’s brand, image, and influence in the market.

Is branding a good business?

Branding is great business and can help a company reach millions of people and also create a personality and attitude that can appeal to many new customers. However, branding can cost a good deal of money so it is very important that a company is committed to branding before they hire a branding company to create a new corporate image. It may take some time for branding to work so companies need to not expect a quick turnaround or increase in sales overnight.

What are the 7 branding strategies?

The 7 branding strategies to choose from to build a company’s identity are personal branding, product branding, corporate branding, service branding, co-branding, online branding, and no-brand branding. Depending on what a company is looking to do, these branding strategies can greatly influence and attract a customer base and build a personality and set of values associated with a product and brand.

How do I start a small branding business?

To create a small branding business, it is important that you have a solid understanding of how branding works and the best ways to communicate the value and the values of a business. Studying marketing and business would be essential to start a small branding business. You will also need to find clients, likely local, who are looking to rebrand themselves.

Why is branding important for sales?

Branding is very important for sales because it appeals to customers beyond their obvious need for a product. With branding, a company can play upon the emotions of customers and make them feel as if they need the product and don’t just want it. Branding is a great way to make a company or its products feel essential, hip, modern, and very cool.

How much can branding increase sales?

A branding can greatly increase sales. When someone observes a company, such as Apple, that invested heavily in branding, you can see how millions and even billions of dollars can be made with successful branding that portrays a company or its product in a new light.

Does a positive brand image increase sales?

A positive brand image will definitely increase sales because it will convince the public that the products are necessary to be of the times, cool, and popular. A positive brand image will ideally make a customer feel good when they invest in a company or buy its products and their association with those feelings will only make them want to buy more.

What are the benefits of good branding?

The benefits of good branding are immense and varied. Most importantly, good branding can greatly change the way the public perceives a company and its products. Good branding can set a company in a new direction and can completely help the public get over deeply held thoughts, often negative, about a business. Good branding can drive up business but it can also change the way people see a company.

How does a brand helps to charge higher price?

A brand will help to charge higher prices because branding will convince people they should be paying a higher price point for something. A good branding strategy will tell people that they are buying something high-end and worth a great value. With a good brand, people are willing to spend a lot more because they know how important it is to buying that is considered truly valuable and essential by the media and other people.

Can branding affect prices?

Branding can certainly affect prices, generally by making them higher. There are many items on the market place that aren worth far less than how much people spend on them. Branding will convince people that the items they are buying are worth a very high price, even thousands of dollars. When it comes to clothing and electronics, good branding has made people comfortable spending a great deal for a value that is portrayed as very high.

Does branding reduce costs?

Branding can certainly reduce costs. This is done by expanding an audience and therefore not needing more advertising because a little efficient branding will do more good than millions of dollars in ads. Branding can also streamline a company’s goals, which will also save money because the business can soon focus itself and not be spending more money on a lot of research and different attempts at reaching out to customers.

What are the benefits of good branding?

Good branding can do a lot for a company, including increasing brand recognition, improving customer loyalty, and creative and positive and helpful word of mouth. Good branding also has the ability to make customers comfortable spending more on products, create credibility for a company, and portray company values that will have a strong emotional connection to customers.

Do I need a brand book?

A brand book is definitely needed for a company that is trying to create a strong branding strategy. This book will have all the elements that will revolve around your brand. It will rely on written principles, visual identity, and a plan to portray the brand in the exact ways that will drive sales.

How much does it cost to create a brand book?

A brand book is very important but it also isn’t cheap. A typical and reliable brand book usually costs about $3,000 to $4,000 and can be created by a marketing agency or a brand specialist who is given the basics about what a company wants and how it wants to portray itself to the public.

What should be included in a brand book?

Some of the things that need to be included in a brand book include a color palette, typography, design system, imagery, tone of voice, logos, and more. A brand book will be a building block for a company to get across its value and attitude and its personality. A brand book will contain many elements that reinforce the brand.

What does a brand book do?

A brand book is needed to set specific guidelines for creating and perpetuating a brand identity. A brand book has many elements that will be used through copy, advertisements, websites, and more that will keep the brand of a company strong and well known. It creates a distinctive identity for the company and the products and values of the business.