When it comes to marketing on Pinterest, there are two main ways to go about it: either start a Pinterest marketing agency, or use the platform as part of your digital marketing agency.
For those who are looking to start a Pinterest marketing agency, there are a few things you need to know in order to be successful. First and foremost, you need to understand what the social platform provides and how you can use it effectively.
For clarity’s sake, Pinterest is a visual discovery engine that helps people find ideas for their interests. Users can browse through pins, boards, and profiles to find new ideas, save them for later, or share with others. Additionally, users can search for specific topics and keywords to find pins that match their interests.
With this general definition in mind, we can discuss more in detail how Pinterest advertising works, why you should consider using it for your business, and how to launch a Pinterest marketing agency from the ground up.
What is Pinterest Advertising and Marketing?
The Pinterest marketing process of creating and promoting pins in order to drive traffic and conversions from the social platform is a vital one. Pins are images or videos that are saved to a user’s profile and can be organized into boards. When users see a pin they like, they can save it to their own profile or share it with others.
How Does the Platform Work for Marketing?
When it comes to marketing on Pinterest, there are a few key things to keep in mind. First, users come to the platform with specific intent. They’re looking for ideas and inspiration, which means they’re more likely to be receptive to marketing messages that are relevant to their interests.
Additionally, users are already in a discovery mindset when they’re on Pinterest. This means they’re more likely to engage with content that’s visually appealing and easy to consume. And finally, users are often looking for solutions to specific problems, which makes Pinterest an excellent platform for promoting products and services.
Why Should You Use Pinterest for Marketing for Business?
There are several reasons why you should consider using Pinterest for marketing. First, the platform has a massive reach. As of 2019, there are over 250 million active users on Pinterest.
Additionally, users are highly engaged on the platform. The average user spends 98 minutes per month browsing through pins and boards. And finally, Pinterest is an excellent platform for driving conversions. In fact, it’s been shown to drive 4x more revenue than other social media platforms.
Our next order of business is to discuss how to launch a Pinterest marketing agency, but first let’s briefly discuss the differences between digital marketing and social media marketing agencies and why this is important knowledge before proceeding.
What is a Digital Marketing Agency?
Digital marketing agencies help businesses promote their products or services online through a variety of channels, including search engines, social media, email, and website banner ads.
How Does a Digital Marketing Agency Charge for Services?
High quality marketing services from digital marketing agencies will most often cost you a monthly rate or retainer fee. Now, what you actually pay will depend greatly on the scope of the project and the agency’s experience but this is typically how the process works.
How Much Do Digital Marketing Agencies Make on Average?
Digital marketing agencies make an average of $100,000 per year. However, this number can vary depending on the size of the agency, the location, and the clientele.
What is a Social Media Marketing Agency?
Social media marketing agencies help businesses promote their products or services through social media platforms, such as Facebook, Twitter, and LinkedIn. These agencies employ a comprehensive marketing strategy that includes a Pinterest marketing strategy as well.
How Does a Social Media Marketing Agency Charge for Services?
Social media marketing agencies typically charge a monthly fee for their services. This fee can vary depending on the size of the business, the scope of the project, and the agency’s experience.
How Much Do Social Media Marketing Agencies Make on Average?
Social media marketing agencies make an average of $3,000 per month in revenue.
Now that we’ve discussed the difference between digital marketing and social media marketing agencies, let’s take a more in-depth look at how to launch a Pinterest marketing agency.
What is a Pinterest Marketing Agency?
A Pinterest marketing agency is a business that helps companies promote their products or services on Pinterest. This can be done through a variety of methods, including creating boards, pins, and promoting pins to a wider audience.
How Does a Pinterest Marketing Agency Charge for Services?
Pinterest marketing agencies typically charge a monthly fee for their services. This fee can vary depending on the size of the business, the scope of the project, and the agency’s experience.
How Much Do Pinterest Marketing Agencies Make on Average?
Pinterest marketing agencies make an average of $2,000 per month in revenue.
What Does a Typical Pinterest Marketer Do in a Day?
A typical day for a Pinterest marketing agency may include creating boards and pins, promoting pins to a wider audience, and analyzing data to determine the best course of action for future pins.
What Tools Do You Need to Start a Pinterest Marketing Agency?
There are a few essential tools you’ll need to start a Pinterest marketing agency, including:
- A computer
- A reliable internet connection
- A phone
- A Pinterest account
- A list of potential clients
You should also consider investing in some marketing software, such as Hootsuite, to help you manage your clients’ Pinterest accounts more effectively. Or, you can opt for Pinterest-specific software and apps to help aid your workflow, including:
These are just a few of the essential tools you’ll need to start a Pinterest marketing agency. With these in hand, you’re well on your way to becoming a Pinterest marketing expert!
How to Get Started with Your Pinterest Marketing Agency
Now that we’ve gone over the basics of starting a Pinterest marketing agency, let’s get into the nitty-gritty of how to get started.
Step 1: Create a Pinterest Account for Your Business
If you haven’t already, the first step is to create a Pinterest account for your business. This will be the account that you use to manage your clients’ accounts and promote their products or services.
To create a Pinterest business account, simply go to www.pinterest.com and click on the “Business” tab at the top of the page. From there, you’ll be prompted to enter your business name, website, and a few other pieces of information.
Step 2: Set Up Your Business Profile
Once you’ve created your Pinterest account, it’s time to set up your business profile. This is where you’ll showcase your services and tell potential clients a little bit about your business.
To set up your business profile, click on the “Edit Profile” button at the top of your Pinterest page. From there, you’ll be able to add a profile photo, write a bio, and add your website. Be sure to take some time to really optimize your profile so that it’s both informative and visually appealing. You’ll also need to consider if your Pinterest marketing campaign will involve Pinterest ads as well as how it will fit within your overarching social media strategy.
Step 3: Start Creating Boards and Pins
Now that your Pinterest account is all set up, it’s time to start creating boards and pins! If you’re not sure where to start, take a look at some of the most popular boards in your niche to get some inspiration.
To create a board, simply click on the “Add+” button at the top of your Pinterest page and select “Create Board.” From there, you’ll be prompted to enter a board name and description. Once you’ve created your board, you can start adding pins to it!
To create a pin, click on the “Add+” button again and select “Create Pin.” You’ll then be able to upload an image, add a title and description, and choose which board you want to save it to.
Step 4: Pick a Project Management Tool
Since you’ll be working with multiple clients, it’s important to have a project management tool in place to help you keep track of everything. There are a variety of project management tools available, so take some time to research the options and find one that best meets your needs.
A few popular project management tools include:
Step 5: Find Potential Clients
Now that you’re all set up and have a few boards and pins under your belt, it’s time to start looking for potential clients. There are a number of ways to find clients, but one of the simplest is to use a platform like Upwork.
Upwork is a freelancing platform that connects businesses with freelancers for a variety of projects. To find clients on Upwork, simply create a profile and then search for projects that fall under the category of “marketing.” Once you’ve found a few potential projects, reach out to the clients and tell them a little bit about your business.
Pinterest is a powerful marketing tool that businesses can use to reach a wide audience. If you’re thinking about starting a Pinterest marketing agency, be sure to follow the tips above! With a little hard work, you’ll be well on your way to success with your next Pinterest campaign.
How Much to Charge for Pinterest Management
Now that we’ve gone over how to start a Pinterest marketing agency, let’s talk about how much you should charge for your services.
As we mentioned earlier, Pinterest marketing agencies typically charge a monthly fee for their services. This fee can vary depending on the size of the business, the scope of the project, and the agency’s experience. It will also depend on if you’re using Pinterest ads or a broader Pinterest ad campaign along with your other marketing efforts.
Generally speaking, you should charge between $500 and $5,000 per month for your services. If you’re just starting out, you may want to charge on the lower end of that spectrum. As you gain more experience and clients, you can start to increase your rates.
Tips for Success
Now that we’ve gone over the basics of starting a Pinterest marketing agency, let’s discuss some tips for making your agency successful.
1. Define Your Target Marketing Strategy
The first step to making your Pinterest marketing agency successful is to define your target market. Who are the businesses or individuals that you want to work with? Just who is your target audience? Once you’ve answer this question, you can start to create content and services that appeal to them.
2. Use High-Quality Content Creation
As we mentioned earlier, content is key on Pinterest. If you want your agency to be successful, you need to create high-quality content that’s eye-catching and engaging. To do this, you’ll need to have a good understanding of your target market and what kinds of things they’re interested in.
3. Promote Your Agency
Once you’ve created some great content, it’s time to start promoting your agency. You can do this by adding a “Follow Me on Pinterest” button to your website, sharing your pins on other social media platforms, and even running highly targeted ad campaigns that zero in on Pinterest users who are most likely to be interested in what you’re promoting.
4. Stay Up-to-Date with the Latest Trends
Finally, one of the most important things you can do to make your Pinterest marketing services successful is to stay up-to-date with the latest trends. This way, you can always offer your clients the latest and greatest services. A few great Pinterest-related blogs to check out include:
- The Shelf
By following these tips, you can set your agency up for success. With a little hard work, you can quickly become one of the leading Pinterest marketing agencies in the industry.
Pinterest Marketing is a Vital Aspect of Digital and Social Media Marketing Plans
Pinterest is a social media platform that allows users to share and save images and videos. The site is divided into boards, which are like folders that can be used to organize pins. Pins can be anything from recipes to fashion tips to DIY projects.
Pinterest marketing agencies help businesses promote their products and services on the platform. They do this by creating compelling pins, building up a following, and analyzing data to determine the best course of action for future pins.
And if you want to learn more about how to market effectively on Pinterest, you should check out Pinterest Marketing Secrets as a part of the Bold Founder Series. This 18-lesson video program, you’ll learn:
- How the upper funnel can generate awareness and interest among potential customers.
- How to develop a targeted marketing strategy that is relevant and provoking.
- How to leverage eye-catching marketing tactics for social media posts that will convert visitors into interested customers.
Or if you’re after more general entrepreneurial tips and tricks, check out the Entrepreneurial Mindset course. It consists of 14 videos that cover practical techniques and real-life-learned insights into what it takes to run an e-commerce store. Best of all? This course is 100% free.
If you’re thinking about starting a Pinterest marketing agency, there’s never been a better time to get started. So why not jump in?